Unlock sustainable growth with the insight and expertise of our digital strategy specialists.

Do your digital marketing efforts feel disconnected, without clear priorities, objectives or a roadmap to follow? By bringing a digital strategy partner like ART AIM into your marketing team, you experience what happens when data-driven insight is translated into focused action, turning your channels into engines for growth and measurable results.

A strong digital marketing strategy is the foundation of every successful campaign.

Without a clearly defined strategy, it’s difficult to shape the right approach or accurately measure what’s working. At ART AIM, our digital strategy consulting and services ensure your commercial objectives sit at the heart of your digital plan, transforming them into practical, strategic and trackable KPIs that drive outcomes rather than vanity metrics.

Our work goes far beyond producing a slide deck. Using a blend of first-party data and high-quality third-party research, we identify the key assumptions that need to be tested during campaign activation. This creates a strategy that is both evidence-based and adaptable, so every step you take strengthens your marketing impact and delivers quantifiable returns.

Your customers move fluidly between platforms – from your website to social networks and across the wider Google ecosystem. Our digital strategy services make sure your brand is optimised for each of these environments, creating consistent experiences that encourage engagement and conversions wherever your audience discovers you.

Objective setting

We begin with a discovery phase to gain a deep understanding of your business, goals and the challenges you face. Drawing on years of experience and sector knowledge, we then define an objective framework that aligns with your wider strategy and is built to achieve the results you expect.

Insights

By combining first-party analytics with trusted third-party data sources, we build a clear picture of your market, competitors, target audiences and their behaviours. These insights allow us to make concrete, data-driven recommendations that map directly back to your objectives.

Strategic recommendations

Our recommendations are translated into actionable, measurable hypotheses within a strategic media plan. Every channel is aligned to specific KPIs that support your overarching business goals. Defining this strategic direction for your online activity is at the core of our digital marketing strategy services.

Execution

Strategy only delivers value when it’s put into practice. We stay involved throughout, using learnings from previous activity to shape what comes next. Once media plans and forecasts are finalised, our digital strategy consultants work closely with your channel teams to ensure your plans are implemented correctly and your KPIs are being met across every platform.

Evaluation

For all of our digital strategy engagements, we provide tailored measurement and business intelligence reporting. This allows you to track spend and performance in real time. It also underpins the joint evaluation sessions we hold with your teams, so every insight is captured and fed into the next planning cycle – continually refining and strengthening our insight-driven approach.